aestheticodes

I have been working with my old university (UAL - Central Saint Martins) alongside Busaba Eathai and Brunel University creating a new type of 'barcode'

And I've just come back from the Launch held at the Old Street branch of the restaurant as part of London Design Week.

The idea is to have a code incorporated into a design, drawing or pattern  instead of a QR code - you know those square things you see on the corner of posters etc, which takes you directly to a website? Instead of one of those, which could make an item look ugly or ruin the overall look of a product.  You may understand better if you have a look at the images below.

Anyway, one of my designs was used on the press release and the invite sent out to potential sponsors and clients! Yippeeee!

Busaba "creates a tailor made dining experience triggered by smartphone recognition of decorative artwork which can be placed on objects such as tableware, menus and placemats.  Customers are enabled to explore tasks such as ordering, paying their bill, queue jumping and more"

The images above and below are my designs!  Unfortunately I had another design, but it broke coming out of the kiln (typical!) so it couldnt be used at the launch! Bummer!